4 Steps to Improve Your WhatsApp Business Reputation

WhatsApp Business is a fundamental channel for companies that want to build relationships and engage their customers effectively.

To get the most out of this tool, understanding how your number's quality rating—or reputation—works is crucial.

This score is calculated by Meta and indicates how users perceive your messages, directly affecting your reach and sending limits.

How the Quality Rating Works in WhatsApp Business

WhatsApp measures the quality of business numbers to ensure that users have a good experience on the platform. This rating is divided into three levels:

High reputation: green — Means that interactions are well received, with a low rate of blocks and reports.

Warning: yellow — Indicates that the quality of interactions is declining and may need adjustments.

Critical: red — A sign that interactions are generating a lot of negative feedback, putting the number at risk of restrictions.

Message Limits in WhatsApp Business

The number's quality directly affects how many messages a company can send within a 24-hour period:

• Level 1: Up to 1,000 unique conversations per day.
• Level 2: Up to 10,000 unique conversations per day.
• Level 3: Up to 100,000 unique conversations per day.
• Level 4: Unlimited conversations per day.

Quality Rating Criteria

Meta considers the following points to determine the rating:

1. User feedback: If many customers block your number or report your messages, this negatively impacts the rating.
2. Block and report rate: A high blocking rate suggests that customers are dissatisfied.
3. Interaction rate: Messages that generate positive interaction, such as replies, help maintain or improve the rating.

4 Steps to Boost Your Company Number's Reputation

1. Personalize your messages: Generic messages tend to generate less positive interaction. Personalize your communication with the customer.
2. Ask for feedback strategically: Encourage your customers to give positive feedback naturally.
3. Monitor your block and report rate: Track these metrics periodically and adjust your strategies.
4. Send relevant messages: Avoid sending excessive or irrelevant messages.

Why Your Number's Reputation Matters

The quality of your number directly impacts the effectiveness of your marketing campaigns and customer service. The higher the rating, the more messages you can send per day and the better the experience for the customer.

Understanding and managing the quality rating in WhatsApp Business is essential to maintaining a healthy and effective presence on the platform.