Connectly
Engineering2024-10-04

Connectly AI: Culture Trumps Strategy

By Sravan Jayanthi

Connectly AI: Culture Trumps Strategy

Connectly AI is a small, high-tech Series B company operating at lightning speed. We are uniquely positioned as a B2B SaaS company that designs consumer-facing AI e-commerce products. With roughly 60 employees at the time, representing 17 nationalities, we serve customers in over 16 countries. We are a mostly remote company, allowing us to harness diverse global talents to innovate and grow.

Connectly AI

As we continue to grow and innovate, we wanted to share some thoughts on our unique challenges and the philosophies that drive us forward. Our journey has been defined by rapid learning and adaptation in an ever-changing consumer and AI landscape. Below are key aspects of our approach:

Our Driving Philosophy is Rapid Learning

At Connectly AI, we prioritize quick learning and try to fail fast.

  • Micro-Experimentation: We design small, controlled experiments to quickly gain insights and capture learnings. One of the most important aspects of micro experiments is a clearly defined start and endpoint as well as which KPIs determine a success or failure.
  • AI Without the Hype: We measure the impact of AI through metrics and observability tooling, focusing on tangible results (i.e. measuring revenue generated, actively monitoring & logging application behavior, etc.)

Empowerment & Trust

Connectly AI empowers its team members with meaningful responsibility and freedom.

  • Ownership: Employees are entrusted with important responsibilities and given the autonomy to take the initiative.
  • Innovation: We foster innovation by supporting out-of-the-box ideas, inspired but not determined by the latest technological advances in the ever-evolving field of Generative AI.

Communicate, Communicate, Communicate... Over-communicate!

Effective communication is a cornerstone of our operations at Connectly AI.

  • Communication: With an international team and salespeople separate from engineers, clear communication is crucial. We are building a culture where over communicating is seen as teamwork and not micromanaging.
  • Openness: Shifting priorities, new opportunities, and tight deadlines make constant communication essential. Engineers and sales teams working across time zones have to work independently without having full information or the ability to just check-in in real time. Without awareness of blockers or understanding the progress of sister teams, we risk slowing down overall productivity.

Collaboration & Openness

We embrace a culture of collaboration and open dialogue at Connectly AI.

  • Transparency: We've cultivated an environment where critiquing and questioning assumptions openly is welcomed. One of the key points with our communications is to assume good intent, especially when a lot of communication is async and across languages.
  • Teamwork: There's always a collective willingness to drop personal work to aid team members when needed.

Customer-Centricity

Being customer-centric is at the heart of what we do at Connectly AI.

  • Customer-focused: Despite serving businesses, we are obsessed with end-users; their feedback drives product development to solve real customer problems. A customer first mindset helps rally the team around shared goals. Tactically sharing customer stories, successes, and feedback frequently helps emphasize.
  • Landing over launching: It is easy to launch a feature or product but it doesn't drive impact unless customers are using it, so it is critical for us to ensure key initiatives are actually being used by end users. This includes having the right metrics defined before launch and monitoring both qualitative and quantitative feedback in adoption post launch.

At our recent first company wide offsite we workshopped all these learnings and insights into 7 core key values. We will use these values to guide our decisions and help calibrate performance.

Cultural Values

  1. Transparency & Communication
  2. Innovation & Agility
  3. Customer-centricity
  4. Accountability & Ownership
  5. Collaboration & Teamwork
  6. Embrace diversity
  7. Psychological safety

These are the cornerstones guiding how we interact with each other and with our customers. Connectly AI is rapidly growing and we are always looking for new talent @ https://jobs.lever.co/connectly !

Connectly AI in Athens!

Connectly AI in Athens!

Authors: Sravan Jayanthi